这是苹果公司前CEO史蒂夫·乔布斯（Steve Jobs）于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿的第三部分，那句经典的“ Stay Hungry. Stay Foolish “ 正是源于此次演讲。伯虎产品社区，旨在汇集各界产品经理共同交流学习，希望站内保持一种 求知若饥，虚心若愚 的精神。以下是乔布斯的原文部分内容：
My third story is about death.
When I was 17 I read a quote that went something like "If you live each day as if it was your last, someday you"ll most certainly be right". It made an impression on me. And since then for the past 33 years, I have looked in the mirror every morning and ask myself, "If today was the last day of my life, would I wanna do what I"m about to do today?". And whenver the answer has been "No" for too many days in a row, I know I need to change something. Remembering that I"ll be dead soon, is the most important tool I"ve ever encountered to help me make the big choices in life. Because almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death. Leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago, I was diagnosed with cancer. I had a scan at 7:30 in the morning. And it clearly showed a tumor on my pancreas. I didn"t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable. And that I should expect to live no longer than 3 tot 6 months. My doctor advised me to go home and get my affairs in order, which is doctor"s code for prepare to die. It means to try and tell your kids everything. You thought you"d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up. So that it will be as easy as possible for your family. It means to say your goodbyes. I lived with that diagnosis all day. Later that evening I had a biopsy. Where they stuck an endoscope down my throat, through my stomach and into my intestines. Put a needle into my pancreas and got a few cells from the tumor. I was sedated but my wife who was there，told me that when they viewed the cells under a microscope, the doctor started crying. Because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and thankfully I"m fine now.
This was the closest I"ve been to facing death. And I hope it"s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept. No one wants to die even people who want to go to heaven, don"t wanna die to get there. And yet death is the destination we all share. No one has ever escaped it and that is as it should be. Because death is very likely the single best invention of life. It"s life"s change agent. It clears out the old to make way for the new. Right now the new is you. But someday not too long from now, you"ll gradually become the old and be cleared away. Sorry to be so dramatic but it is quite true. You time is limited. So don"t waste it living someone else"s life. Don"t be trapped by dogma., which is living with the results of other people"s thinking. Don"t let the noise of others" opinions drown out your inner voice. And most importantly, have the courage to follow our heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there is an amazing publication called The Whole Earth Catelog. Which was one of the bibles of my generation. It was created by a fellow named Stewart Brand, not far from here in Menlo Park. And he brought it to life with his poetic touch. This was in the late 1960"s, before personal computers and desktop publishing. So it was all made with typerwriters, scissors and polaroid cameras. It was sort of like Google in paperback form 35 years before Google came along. It was idealistic. And overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catelog. And then when it had run its course, they put out a final issue. It was the mid-1970s and I was your age. On the back cover of their final issue was a photograph of an early morning country road. The kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words, "Stay Hungry, Stay Foolish". It was their farewell message as they sighed off. Stay Hungry. Stay Foolish.
And I have always wished that for myself. And now as you graduate to begin anew.
Stay Hungry. Stay Foolish.